I grew up between worlds — born in Pakistan, rooted in German discipline, schooling in England, and drawn to soulful inquiry. I built a successful career in branding and corporate culture, eventually becoming Partner and CEO of a purpose-driven consultancy. I led global teams. I delivered big results. I ticked all the boxes.

And yet… something in me started to unravel.

It didn’t happen overnight — it came like a quiet crack in time. A slow disorientation. A sense that the life I had built no longer felt like mine.

So at 45, I did something that didn’t make sense on paper.
I walked away.
From the title, the certainty, the structure — all of it.

Not because I had a plan. But because I had a knowing.

What followed wasn’t glamorous. It was real.

I cried. I danced. I got still. I listened.
I walked through forests and sat in circles. I studied with shamans, mystics, and mentors.
I remembered how to breathe again — and how to feel.

I stopped asking, “What should I do?”
And started asking, “Who am I — beyond the roles I’ve been living?”

That was the moment Soulworx was born — not as a business, but as a prayer. A heartfelt offering to bring more meaning and humanity into the world of work. A space where others could begin their own unmasking, awakening, and becoming — especially in the place where we spend so much of our lives.

And now, Soul.Life — the natural evolution of this path. A deeper call. A return to what is essential and true. Because this moment in time asks us to unravel even more. To live with greater presence, to lead with integrity, and to serve life — in all its forms.

For ourselves. For each other. For peace.